Social Media Manager, Employee Brand (Remote- Work From Home)
Social Media Manager, Employee Brand
Freedom Financial Network
Who is Freedom Financial Network? A company with a story to tell. A company whose mission is to empower everyday Americans to move forward towards a better financial future. An established, profitable business with employees who love working here enough to vote it "Best Places to Work". Whose customers say things like "they saved my marriage", "they helped me develop a healthier relationship with money," and "I can sleep at night now that I have Freedom in my corner."
We are looking for an experienced Social Media Manager to support our Employee Brand efforts to help grow and engage our target audiences across our Career channels. This person will play a key role in building our position as a leading financial service company, and the Best Place to Work amongst investors, media, and potential candidates.
You will improve employer brand awareness, engagement, and audience growth through targeted content production and distribution around social posts, community engagement and social listening while sharing a variety of content such as educational content, advocacy programs, employee spotlights, community support, etc. with the intention of driving awareness to targeted talent audiences who will ultimately apply to work with us or refer others. You will bring creative ways to insert our Employee Brand into authentic conversations that increase employment consideration amongst targeted industries.
To be successful in this role, you must have a passion for social media and a relentless thirst for telling a compelling brand story that drives engagement with employees and candidates as well as industry audiences. You must be someone who understands the value of Employer Brand and passionate about executing brand-building programs in social media. You are an expert in existing social media channels, plus you are constantly learning about emerging platforms and how to leverage them. You are strategic, creative, and you love to experiment and iterate to find what works. You are a collaborator and resourceful to understand the company, the department, the leader, etc. to share authentically on the Careers social platforms and you know how to leverage data to drive strategy and measure ROI to create effective and efficient campaigns.
Reporting to the Director, Social Media and Community and in close partnership with our Manager, Employer Brand and Talent Attraction, you will develop monthly campaigns that align with the Social Media Employer Strategy to support the strategic priorities and overall hiring goals of Freedom Financial Network.
Manage our Careers social media channels including Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.
Build and nurture an engaged community of passionate employee brand ambassadors and amplify their voices on owned channels. Collect, curate and amplify relatable, authentic employee stories and integrate UGC across organic social.
Develop an educational strategy to educate and train employees about social media best practices within the Employee Advocacy program
Expand our social audience by developing compelling content to increase quality followers and engagement. This may include developing and executing paid, targeted campaigns.
Monitor, listen, and respond to audience comments and direct messages.
Act as the liaison of social support for HR/Recruiting and Comms Teams
Develop relevant, newsworthy content to insert our employer brand into conversations around Freedom Financial Network as a Best Place to Work. Promote content via organic social media and owned channels.
Develop full employee brand social media campaign strategy on content that is tailored to each audience for each platform that speaks our followers, plant the seed of who we are as an employer that will prompt them to share our content, share our jobs, apply for our jobs and join our company.
Stay on top of trends, news, and conversations in the social media space
Maintains a collaborative, partnership driven relationship with the talent acquisition leadership team and provides regular updates on overall strategy and results.
3+ years relevant experience in organic social media marketing.
Demonstrated success leveraging social media to tell breakthrough brand-level stories. Well-versed in social media platforms strategy, best practices, functionality, technology, and algorithms.
Relevant social media experience in Employment Brand.
Excellent communication and presentation skills, written and verbal.
You thrive on being an advocate for a great company. You are passionate about doing the right thing for our customers, our employees, and our community
You are a great team player, with a positive collaborative spirit and a roll-up-your-sleeves, can-do attitude.
Bachelor’s degree in a relevant discipline such as journalism, media, writing, or production.
Freedom Financial Network is a leading digital personal finance company, built to help people. We do what traditional banks don’t: Put people first. We believe in treating people like humans, not account numbers. We help everyday people get on, and stay on, the path to a brighter financial future, with innovative technology and personalized support at every step. We help people control expenses, manage debt, save money, plan ahead, and make better financial decisions. By leveraging our proprietary data and analytics and artificial intelligence we offer solutions tailored for each step of a consumer's financial journey, including personal loans, home equity loans, help with debt, and even financial tools and education.
With 2,400 employees across California, Arizona and Texas, we have served more than 1 million customers, resolved more than $15 billion in consumer debt and originated $6.5 billion in loans over the course of our 20 years in business.
Driven by our core values, we’re passionate about supporting our communities and proudly awarded over $500,000 in grants distributed by the Freedom Foundation Fund and the Freedom Family Fund in 2021. We believe in a culture led by diversity, equity, and inclusion, and encourage our employees to bring their full selves to work every day. Our diversity-focused Employee Resource Groups (ERGs) are open to all, whether a member of the ERG community or an ally of the group and we are a member of the Fintech Racial Equity Coalition to address and improve inequality in the fintech industry.
And finally, we take great pride in our achievements. This year we topped the list of Best Place to Work by the Phoenix Business Journal, were a top 100 Corporate Philanthropist by the San Francisco Business Times, a 2021 Most Admired Company and a Tech Company with the Best Company Culture by Best Companies AZ, a 2021 Top Work Places winner by AZcentral and a BuiltIn Best Places to Work winner, to name a few.