Job Description

Description

Voted one of the Top 100 Fastest Growing Companies in the Bay Area for 2020, Freedom’s mission is to empower everyday Americans to move forward towards a better financial future.  The company was founded in 2002 by Brad Stroh and Andrew Housser on the belief that by staying committed to helping people, you can ensure better financial outcomes for both the customer and the business. This philosophy still guides the vision of our growing company, which has helped millions of people find solutions for their financial needs.

What began with two people in a spare bedroom has expanded to a vibrant business that employs over 2000 employees (known internally as "The Freedom Family") in two locations: San Mateo, CA and Tempe, AZ. When you visit either of our offices, you’ll understand why our employees have voted us the Best Place to Work for the last several years. We believe that success is only achieved by doing what’s right for our customers, our employees, and our communities.

Freedom Financial Network holds itself to four core values: to care for everyone around us, act with integrity every time, collaborate with everybody we work with, and get better at what we do every day.


 

The opportunity

We are looking for a talented, data-driven and motivated performance marketing lead to join our team. You will be responsible for leading the efforts on our search engine marketing (SEM) campaigns and drive meaningful revenue for the company. You are highly systematic, take a user first approach and will have an active voice in developing the creative, collaborating with product, and designing optimization programs to deliver the best results for your campaigns
 

The right candidate is a self-starter who thrives in a highly entrepreneurial, dynamic and collaborative environment and has a passion for performance marketing.



 

Your responsibilities and focus area:

  • Own and execute our digital search strategy across advertising platforms (Google, Bing, Tier 2)
  • Scale the channel to deliver on an ambitious growth plan while maintaining healthy ROI levels
  • Implement channel best practices and drive data driven optimization across targeting, bidding strategies, creative/ad copy, platform, publishers, landing page, keywords etc.
  • Provide leadership on creative and content experiences that drive conversions
  • Work with data and analytics teams on measurement, incrementality and attribution
  • Be responsible for the channel strategy, coming up with quarterly plans and driving channel P&L
  • Stay current on latest SEM trends and best practices
     

About you:

  • You are strategic, have a bias towards action and are a self-starter. You identify and prioritize critical initiatives and can lead the charge from initiative to execution  
  • A process leader, you can work with people and technology to drive efficiency and collaboration
  • A systems thinker at heart, you love solving complex problems
  • You are data driven, adept at mining data for hidden insights and drive curiosity around the "why" behind the "what"



 

Qualifications:

  • 4+ year experience in managing user acquisition/growth campaigns with at least 3 years as a DR marketer for SEM 
  • Proven experience running marketing strategy, campaign execution and operations (including experience with bid models, audience segmentation targeting, etc.)
  • You understand the value of a compelling story and can drive best practices across keywords, ads and landing pages that drive engagement and conversions
  • You are data driven and are hands on with analysis on channel performance, identify optimization opportunities and use data to inform business decisions. Proficient with tools - advanced excel, Google Analytics, Tableau, etc.
  • Executional comfort on ad-tech areas such as link tracking, conversion pixels/tags, measurement and attribution
  • You are highly strategic and can own a systemic process to optimize the entire funnel, ranging from creative to product experience
  • Experience in financial services industry is a plus
  • Prior team management experience is a plus

 


 

WHY JOIN THE FREEDOM FAMILY?

  • Have a direct impact on the community by helping everyday Americans move forward toward a better financial future.
  • We push the envelope every day. Be an active part of a dynamic team that is at the cutting edge of modern day performance marketing. 
  • Thrive in an environment that provides the white space to do your best work.
  • Work alongside high-energy (and fun!), results-driven teammates with strong work ethic.
  • Have the best of both worlds:  be part of a high-growth entrepreneurial culture that has sufficient resources to invest in doing the right things.

 

 

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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