Lifecycle Marketing Specialist
WHO WE ARE:
Freedom Financial Network is a family of companies that takes a people-first approach to financial services, using technology to empower consumers to overcome debt and create a brighter financial future. The company was founded in 2002 by Brad Stroh and Andrew Housser on the belief that by staying committed to helping people, you can ensure better financial outcomes for both the customer and the business. This Heart + $ philosophy still guides the vision of our growing company, which has helped millions of people find solutions for their financial needs.
What began with 2 people in a spare bedroom has now rapidly expanded to a vibrant business that employs over 2,200 employees (known internally as The Freedom Family) in two locations: San Mateo, CA and Tempe, AZ. When you visit either of our offices, you’ll understand why our employees have voted us the Best Place to Work for the last several years. It’s a place where the Heart + $ philosophy continues to thrive, where we believe that success is only achieved by doing what’s right for our customers, our employees, and our communities.
In order to create brighter futures for our clients, employees, and businesses, Freedom Financial Network holds itself to four core values that have grown out of our Heart + $ philosophy: to care for everyone around us, act with integrity every time, collaborate with everybody we work with, and get better at what we do every day.
The Specialist, Lifecycle Marketing for Freedom Debt Relief is responsible for the implementation of best in class B to C lifecycle marketing programs. this position will work closely with the director, lifecycle marketing, cross-functional internal teams, and external partners to deliver high impact results for our business. This role requires self-motivation, collaboration, organization and multi-task execution.
With minimal supervision, ensures the timely and efficient development, execution and reporting of integrated marketing and communications plans across the customer journey that drive sales conversion, engagement, and retention contributing to higher customer lifetime value (CLTV). This encompasses the entire customer journey at Freedom Debt Relief.
·Facilitate the creation, implementation, maintenance and optimization of marketing communications across multiple channels including email, web, video, print, etc.
Examples include: lead nurture, onboarding and retention emails; sales materials; testimonial, explainer and endorsement videos; print materials; customer website content; engagement, informational, educational, promotional and transactional campaigns; sales, onboarding and customer service scripts; IVR recordings; SMS; customer satisfaction emails and surveys
·Work with Director, Lifecycle Marketing and cross-functional teams to identify gaps and opportunity across the customer lifecycle
·Manage marketing and communications tactics from concept through completion
·Conduct regular reviews of marketing and communications materials to ensure content is current and adherence to legal, compliance and brand guidelines
·Measure, report and analyze marketing campaign/program effectiveness
·Optimize marketing efforts using customer insights and testing
·Monitor client satisfaction, engagement, sales conversion and retention trends, recommending additional tactics to improve results
·3 to 5 years progressive marketing experience in a B to C environment with a focus on driving engagement, nurture, conversion, and retention
·Thorough understanding of multi-channel marketing campaigns (email, print, video, web/mobile, social, SMS)
·Client experience champion with working knowledge of messaging and brand principles
·Ability to work independently and exercise initiative in organizing and completing projects on time
·Able to manage multiple projects and adapt quickly to changes of priority
·Experience working with cross-functional teams; demonstrable experience in establishing effective internal relationships
·Strong written, proofreading, and verbal communication skills
·Solid analytical skills; demonstrable experience in marketing data analytics, reporting and tools
·Proficient with Excel, Word, Outlook, PowerPoint
·Bachelor’s Degree required
·Financial services vertical marketing
·Working knowledge/experience with various systems or software used to communicate, analyze, test and optimize the customer experience, and manage projects including: email marketing or automation, CRM, web analytics, Tableau, design, project management, and survey tools
·Customer journey mapping, segmentation strategy
Why Work at Freedom Financial Network?
As a member of the lifecycle marketing team, you’ll:
·Be quickly integrated to a fast-paced, dynamic environment that drives the business
·Work alongside high-energy, results-driven teammates focused on the improving the experience of our customers
·Have an opportunity to drive significant impact to the bottom line and support business growth
CULTURAL FIT (Our Core Values):
WHY JOIN THE FREEDOM FAMILY?
Job Reference #: onI89fw6